POP Goteborg was opened in 2010 and is a short walk from the city centre in the fashionable Magasinsgatan. Some people have said why Goteborg, but only those who have not visited the city! Goteborg is Sweden’s equivalent of Manchester - very cool with a great history and a lack of pretention. This shop has a great selection of vintage and pop recycled as well as the full range of our own pop boutique brand. Opposite the shop is the café where the coffee and traditional Swedish Pastries are highly recommended.